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Web Development

Cases

At Inmarkets, we're passionate about empowering businesses to thrive in the digital realm. Our mission is to harness our expertise to drive your success, one digital solution at a time.

Euro metal roofing

Project + Goals

To create a user-friendly and informative website that showcases the company’s metal roofing products and services, promotes brand awareness, and generates leads.

We involve our best web developers, designers, content creators, SEO specialists, and potentially marketing experts.

What we did

Initial Consultation:

  • Understand the client’s goals, target audience, and specific requirements.
  • Identify the unique selling points of the metal roofing company.

Research and Planning:

  • Conduct market research to understand the competitive landscape.
  • Plan the website structure, defining key pages and features.

Design Concept:

  • Develop a design concept that aligns with the company’s branding.
  • Create wireframes and mockups to visualize the website layout.

Content Creation:

  • Generate engaging and informative content, highlighting metal roofing benefits.
  • Ensure content is SEO-friendly and aligns with the company’s messaging.

Development:

  • Building the website using appropriate web development tools and technologies.
  • Implement responsive design for optimal viewing on various devices.

Functionality Integration:

  • Integrate interactive features, such as image sliders, contact forms, and calls to action.
  • Ensure smooth navigation and user-friendly interface.

SEO Optimization:

  • Implement on-page SEO elements, including meta tags, headers, and keyword optimization.
  • Submit sitemaps to search engines for indexing.

Testing:

  • Conduct thorough testing to identify and rectify any bugs or usability issues.
  • Test the website on different browsers and devices.

Client Training:

  • Provide training on how to update and manage content using the chosen content management system (CMS), if applicable.

Marketing and Promotion:

  • Implement digital marketing strategies to promote the website and increase visibility.
  • Utilize social media, email marketing, and other channels to reach the target audience.

Maintenance and Updates:

  • Establish a plan for ongoing maintenance, including regular updates and security patches.
  • Monitor website analytics to track performance and user engagement.

King metal roofing

Project + Goals

The theme of the project centers around aiming to establish the company as a premier provider of high-quality metal roofing solutions. The website’s overarching goals include showcasing the company’s expertise through a portfolio of completed projects, educating visitors on the myriad benefits of metal roofing, and building trust through customer testimonials and case studies. 

Ensuring a user-friendly experience is paramount, with a focus on responsive design and intuitive navigation. The site also serves as a lead generation platform, incorporating effective calls-to-action and contact forms. SEO optimization is emphasized to enhance online visibility in the Canadian market, complemented by a strong brand promotion strategy. Interactive features such as image galleries and virtual tours engage visitors, while community engagement and a sustainability emphasis foster a sense of local connection. Security and reliability are prioritized, instilling trust in users, and analytics tools are implemented for continuous improvement based on user behavior and lead conversions. Ultimately, the website functions as a dynamic hub that not only communicates the company’s brand identity but also drives customer engagement and satisfaction.

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